Marketing Folder: Aetna
Front cover of sales folder intended to contain materials introducing Aetna’s
Choose and Save individual insurance plans.
Choose and Save individual insurance plans.
Client: Aetna / TDO Communications
Sales Brochure : Aetna
Front cover of sales brochure introducing Aetna’s Choose and Save individual insurance plans.
Client: Aetna / TDO Communications
Sales Brochure: Aetna
Inner spread of sales brochure introducing Aetna’s Choose and Save individual insurance plans.
Client: Aetna / TDO Communications
Sales Brochure: Aetna
Inner spread of sales brochure introducing Aetna’s Choose and Save individual insurance plans.
Client: Aetna / TDO Communications
Sell Sheet: Aetna
Sales collateral introducing Aetna’s Choose and Save individual insurance plans.
Client: Aetna / TDO Communications
FAQ Sell Sheet: Aetna
Sales collateral promoting Aetna’s Choose and Save individual insurance plans.
Client: Aetna / TDO Communications
Web Design: Aetna
Proposed homepage design for a revamp of Aetna's Individual site.
Client: Aetna / TDO Communications
Web Design: Aetna
Proposed secondary page design for a revamp of Aetna's Individual site.
Client: Aetna / TDO Communications
Direct Mail Inserts: Aetna
Two separate promotional inserts for inclusion in a nmbr. 10 direct mailer.
Client: Aetna / TDO Communications
Print Ad: Aetna
Ad for Aetna's multi-cultural marketing initiative.
Client: Aetna / TDO Communications
Print Ad: Aetna
Ad for Aetna's multi-cultural marketing initiative.
Client: Aetna / TDO Communications
Print Ad: Aetna / HARC
Print Ad touting Aetna's support of HARC.
Client: Aetna / TDO Communications
Web Design: Aetna
Alt. design for what would become a plans landing page - nested within Aetna's overall site.
Client: Aetna / TDO Communications
Web Design: Aetna
Alt. design for what would become a plan-specific page - with informative video clips.
Client: Aetna / TDO Communications
Print Marketing: Aetna
Alt. front panel design for what would become a tri-fold 'slim jim.'
Client: Aetna / TDO Communications
Web Design: Aetna
Early design option for what would become Aetna BodyGuard. A plan description page - nested within Aetna's overall site.
Client: Aetna / TDO Communications
Web Design: Aetna
Early design option for what would become Aetna's BodyGuard homepage - nested within Aetna's overall site.
Client: Aetna / TDO Communications
Web Design: Aetna BodyGuard
Early design option for what would become a plans landing page - nested within Aetna's overall site.
Client: Aetna / TDO Communications
Marketing Brochure: Aetna
Inner spread of a brochure marketing Aetna's health insurance to women business leaders.
Client: Aetna / TDO Communications
Marketing Brochure: Aetna
Inner spread of a brochure marketing Aetna's health insurance to women business leaders.
Client: Aetna / TDO Communications
Marketing Brochure: Aetna
Inner spread of a brochure marketing Aetna's health insurance to women business leaders.
Client: Aetna / TDO Communications
Aetna Landing Page - vrsn. A
Landing page associated with a direct mail marketing effort. This is part of an A/B test — one of which offered a free 'Dummies Guide'.
Client: Aetna / TDO Communications
Aetna Landing Page - vrsn. B
Landing page associated with a direct mail marketing effort. This is part of an A/B test — one of which offered a free 'Dummies Guide'.
Client: Aetna / TDO Communications
Direct Mail Insert: Aetna
Insert included in Aetna's direct mailings promoting their 'Aetna Navigator' online tools.
Client: Aetna / TDO Communications
Direct Mail Insert: Aetna
Insert included in Aetna's direct mailings promoting their 'DocFind' online physician directory.
Client: Aetna / TDO Communications
Direct Mail Insert: Aetna
Insert included in a a nmbr 10 direct mailing to self-employed in Florida.
Client: Aetna / TDO Communications
Promotional Newsletter: Aetna
Front of a 'Healthy Highlights' newsletter mailed regularly to Aetna members.
Client: Aetna / TDO Communications
Promotional Newsletter: Aetna
Reverse of a 'Healthy Highlights' newsletter mailed regularly to Aetna members.
Client: Aetna; TDO Communications
Promotional Flyer: Aetna
Front panel of a tri-fold flyer promoting Aetna's affordable plans for the self-employed.
Client: Aetna / TDO Communications
Promotional Flyer: Aetna
First unfolding of a tri-fold flyer promoting Aetna's affordable plans for the self-employed.
Client: Aetna / TDO Communications
Promotional Flyer: Aetna
Full inner spread of a tri-fold flyer promoting Aetna's affordable plans for the self-employed.
Client: Aetna / TDO Communications
Promotional Flyer: Aetna
Front panel of a tri-fold flyer promoting Aetna's affordable plans for the self-employed.
Client: Aetna / TDO Communications
Promotional Flyer: Aetna
Full inner spread of a tri-fold flyer promoting Aetna's affordable plans for the self-employed.
Client: Aetna / TDO Communications
Home Page: Aetna Individual
Homepage design of Aetna's website promoting their Voluntary Plans to employers.
Client: Aetna / TDO Communications
Web Design: Aetna Individual
Page design from Aetna's website promoting their Voluntary Plans to employers.
Client: Aetna / TDO Communications
Web Design: Aetna Individual
Page design from Aetna's website promoting their Voluntary Plans to employers.
Client: Aetna / TDO Communications
Web Design: Aetna Individual
Alternate 'dark-look' for a section of Aetna's website promoting their Voluntary Plans to employers.
Client: Aetna / TDO Communications
Web Design: Aetna Individual
Alternate 'dark-look' for a section of Aetna's website promoting their Voluntary Plans to employers.
Client: Aetna / TDO Communications
Direct Mail Postcard: Aetna
Postcard (front) emphasizing the ease of finding a suitable plan with Aetna.
Client: Aetna / TDO Communications
Direct Mail: Aetna
Inside spread of a folding direct mailer emphasizing the ease of finding a suitable plan with Aetna.
Client: Aetna / TDO Communications
Promotional Email: Aetna
Layout for email targeted at a pre-65 demographic.
Client: Aetna / TDO Communications
Web Design: Aetna
Page design for Aetna's 'Consumer Portal' - their online application process for individuals.
Client: Aetna / TDO Communications
Web Design: Aetna
Page design for Aetna's 'Consumer Portal' - their online application process for individuals.
Client: Aetna / TDO Communications
Web Design: Aetna
Page design for Aetna's 'Consumer Portal' - their online application process for individuals.
Client: Aetna / TDO Communications
Web Design: Aetna
Page design for Aetna's 'Consumer Portal' - their online application process for individuals.
Client: Aetna / TDO Communications
Icon Set: Aetna
Set of icons design for use in Aetna's 'Consumer Portal' site where users can register for a health plan.
Client: Aetna / TDO Communications
Animated Ad: Aetna
Representative frames from an animated Flash Ad promoting Aetna's Individual insurance.
Client: Aetna / TDO Communications
Animated Ad: Aetna
Representative frames from an animated Flash Ad promoting Aetna's insurance plans for small business owners.
Client: Aetna / TDO Communications
Animated Ad: Aetna
Representative frames from an animated Flash Ad promoting Aetna's Individual insurance.
Client: Aetna / TDO Communications
Flash Ad: Aetna
Animated Web banner ad promoting Aetna's individual plans.
Client: Aetna / TDO Communications
Concept Art: Aetna
Design exploration for what would later become Aetna's Bodyguard plans for twenty-somethings.
Client: Aetna / TDO Communications
Concept Art: Aetna
Design exploration for what would later become Aetna's Bodyguard plans for twenty-somethings.
Client: Aetna / TDO Communications
Concept Art: Aetna
Design exploration for what would later become Aetna's Bodyguard plans for twenty-somethings.
Client: Aetna / TDO Communications
Web Design: Aetna
Homepage of Aetna's individual plan purchase site
Client: Aetna / TDO Communications
Web Design: Aetna
Plans choices page showing results based on user's location, with the ability to refine choices further.
Client: Aetna / TDO Communications
Web Design: Aetna
Process page - detailing via expandable content blocks - the steps involved in purchasing a plan.
Client: Aetna / TDO Communications
Aetna Enrollment Forms
Proposed a 'make-over' of Aetna's complex enrollment forms. The goal was to improve legibility and ease of use.
Client: Aetna / TDO Communications
Aetna Enrollment Forms
Proposed a 'make-over' of Aetna's complex enrollment forms. The goal was to improve legibility and ease of use.
Client: Aetna / TDO Communications
Landing Page: Aetna
Landing page promoting individual plans for twenty-somethings.
Client: Aetna / TDO Communications
Landing Page: Aetna
Landing page promoting individual plans for job seekers.
Client: Aetna / TDO Communications
Web Page: Aetna Individual
Page design from Aetna's website promoting their plans for individuals.
Client: Aetna / TDO Communications
Web Page: Aetna Individual
Page design from Aetna's website promoting their plans for individuals.
Client: Aetna / TDO Communications
